By  on October 11, 2017

Simon, the nation’s largest shopping center developer, will soon unveil a format to make it fast and easy for online-only brands to get their feet wet in brick-and-mortar, and for consumers to explore products new to the market.

The 4,500-square-foot space, called The Edit at Roosevelt Field, launches mid-November inside the Roosevelt Field mall in Garden City, N.Y., WWD has learned. It will debut with at least a dozen brands representing a wide variety of categories including Raden smart luggage, Millennial-focused Skinnydip London, Vitaly men’s wear, Rhone athletic apparel, Winky Lux beauty, Beltology, Jars by Dani desserts, and a contemporary art gallery called Uprise Art. All of those brands are online only, except for Skinnydip, Jars by Dani and Uprise Art.

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus