By  on October 11, 2017

Simon, the nation’s largest shopping center developer, will soon unveil a format to make it fast and easy for online-only brands to get their feet wet in brick-and-mortar, and for consumers to explore products new to the market.

The 4,500-square-foot space, called The Edit at Roosevelt Field, launches mid-November inside the Roosevelt Field mall in Garden City, N.Y., WWD has learned. It will debut with at least a dozen brands representing a wide variety of categories including Raden smart luggage, Millennial-focused Skinnydip London, Vitaly men’s wear, Rhone athletic apparel, Winky Lux beauty, Beltology, Jars by Dani desserts, and a contemporary art gallery called Uprise Art. All of those brands are online only, except for Skinnydip, Jars by Dani and Uprise Art.

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