Fun with Fendi: Saks Fifth Avenue is getting festive with Fendi, with an exclusive holiday capsule collection, window displays launching Thursday and the Fendirumis characters making their U.S. debut at Saks flagships on Manhattan’s Fifth Avenue and in Beverly Hills.
“Fendi has found such a fun and clever way to bring their iconic product to life — almost literally,” said Tracy Margolies, Saks’ chief merchant.
The Fendirumis are two furry cartoonish costumed performers, Piro-chan and Bug-kun, who pay homage to Japan’s Kigurumi pop figures. They’re not to be confused with the costumed characters roaming Times Square.
“We’ll be watching them at the flagship New York store on Thursday as they unveil their spin on our iconic center six windows,” Margolies said. “Each one will include a Fendirumi take on the exclusive Saks x Fendi holiday collection, alongside new Fendi holiday accessories and ready-to-wear pieces.”
On Saturday, the Fendirumi will appear at Saks Beverly Hills.
The capsule collection will be sold at the Beverly Hills; Boston; Bal Harbour, Fla.; Phoenix; Naples, Fla.; Atlanta; San Francisco, and Manhattan stores. At the New York flagship, Fendi merchandise will be visible in several areas including the third-floor atrium, 10022-Shoe and the “wow wall” on the main floor.