Outdoor product company The North Face today announced its new “Bottle Source” collection, a line of T-shirts and tote bags made of cotton and recycled bottles gathered from waste streams in national parks. The company said that $1 from each Bottle Source product will be donated to the National Park Foundation to support various parks’ sustainability initiatives.
Its “circular model” collection is a first for national parks, according to the brand. Via its Bottle Source program, The North Face said it has gathered over 160,000 pounds of plastic bottles from waste streams in Yosemite, Grand Teton, and Great Smoky Mountains national parks. James Rogers, director of sustainability, The North Face, said, “Bottle Source is a fitting next step in our materials innovation. This collection helps our national parks develop programs to reduce waste and stay resilient as more and more people enjoy these stunning places.” And as part of its program, national parks can “tap into funding for sustainability projects, such as visitor education, bear-proof recycling bins,” the company confirmed. The North Face will donate $100,000 in grants to further support said initiatives.
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