Red Archer Retail has joined The O Alliance consulting firm for retailers and consumer brands.

The Red Archer Retail team’s expertise is in retail finance and operations and other areas. It will support The O Alliance’s client base in the U.S., Canada and Latin America.

Red Archer Retail was founded in 2017 by Chris Walton and Anne Mezzenga, who formerly held senior leadership roles on Target’s Store of the Future team. Walton is a former Target vice president with 20 years of retail experience at Gap Inc. and Target. Mezzenga has 15 years of experience in marketing and experience design.

“They bring actual, hands-on experience from nearly every discipline within retailing, including merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, product development and store design and architecture,” said Andrea Weiss, founder of The O Alliance. “The Red Archer team provides a unique through line of expertise that ranges from strategy to concept to operations.”

Walton, the chief executive officer of Red Archer Retail, said, “Our organizations both share a passion for discovering new and exciting ways to do retail, and we are dedicated to creating a retail future that incorporates the very best blend of human, digital and physical design.”

The O Alliance has a network of experts in critical areas that unlock value and empower a retailer: digital/technology, operations, change management, data analytics, inventory management, marketing efficiency and talent.

Red Archer Retail is an advisory-style business based in Minneapolis that provides a platform for interactive retail methods. It owns and operates a proprietary retail concept, Third Haus, and publishes the blog Omni Talk.

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