The Outnet wants to get in on Miami’s Art Basel festivities.
The e-tailer, Net-a-porter’s sister site, is teaming up with online art platform Tappan Collective to sell artwork from eight emerging artists. This is the first time the site will expand beyond apparel, accessories and beauty and sell a range of photographs, sculptures, paintings and graphite pieces.
The Tappan x The Outnet.com collection contains original artwork created by Gia Coppola, Eric Chakeen, Luke Chiswell, Cheryl Humphreys, Martinet & Texereau, Ward Roberts and Mattea Perrotta. Prices range from $500 for a Gia Coppola photograph to $5,700 for an oil and indigo rock on canvas piece by Mattea Perrotta. The 17-piece collection will make its debut on Friday at a private event during Art Basel Miami and go on sale on theoutnet.com the following day. The sale will last from Saturday through Dec. 12.
“Miami is really important for us. It’s in our top three markets in the U.S., but also has the highest ratio of VIPs to customers,” said Andres Sosa, co-president of The Outnet. He said fashion and art are integral to the site’s target demographic.
Chelsea Neman Nassib founded Tappan Collective with Jordan Klein in 2012, when, as Nassib said, “online art galleries weren’t as prevalent as they are today.”
An artist herself, Nassib said when she graduated from the Michigan School of Art and Design in 2010, it was difficult for emerging artists to find collectors — and for collectors to be able to find original and interesting work at an affordable price point.
“The Outnet’s customer prioritizes quality across fashion and art,” Nassib said. “The customer that cares about the clothing the way The Outnet presents it would naturally progress onto buying artwork.”