HOMME SWEET HOMME: The Place London has been open in Paris for just a year, and it’s already taking up more real estate on Rue de l’Odéon.
Simon Burstein’s multi-brand boutique, which got its start on Connaught Street in London, and which landed in Paris last year, has opened a men’s wear shop that spans 600 square feet. It is located next to the women’s store at 8 rue de l’Odéon.
Zach Pulman and Alexandra De Witt designed the shop based on the London store’s concept of mixing vintage furniture with simple brushed steel rails, nickel shelving and refurbished armoires.
The offer includes Burstein’s brand Leathersmith of London, which does small leather goods, notebooks and diaries, as well as shirts, knitwear, trousers and accessories such as socks, scarves, gloves and belts.
There is also outerwear by the Italian company Sealup; Lardini jackets and technical outerwear from Nilmance.
As with the women’s store, the ceilings are nearly 12 feet high. The new store’s interiors have been painted midnight blue, offsetting the 18th century stone pillars. Burstein said the store has a nice vibe, and has been working well alongside the women’s unit.
The Place London for women, a bijou store spanning 400 square feet, opened almost exactly a year ago, with names such as Alice Archer and Newman jeans, which are both backed by Burstein. It stocks Sofie D’Hoore rtw, and the high-end accessories and resort brand Mii and also carries The Perfumer’s Story fragrances, Loulou de la Falaise jewelry, bags by Celine Lefebure and vases by Marie-Victoire Winckler.
Burstein has said he’s committed to hunting down and promoting small brands that might not have big profiles beyond their founders’ native countries.
“I won’t carry any big brands — I’ve done that already. For me, it’s about finding people and emerging brands, and giving them an opportunity to grow. And I want to offer an interesting mix, a beautiful environment and great service.”
Shoppers can also buy online at the The Place London’s French web site. Products are priced in euros, and will be shipped from the U.K., with an in-store click-and-collect service.
Burstein founded the multi-brand retailer Browns in 1970 with his parents, Joan and Sidney Burstein. That retailer, now a division of Farfetch, made its name taking risks on the likes of John Galliano, Alexander McQueen and Hussein Chalayan when they were still students and by introducing once-emerging labels such as Missoni and Ralph Lauren to the U.K.