Chanel, Hermès, Céline, Louis Vuitton, David Yurman and Tiffany.
According to luxury designer resale Web site The RealReal, those were the six best-selling brands on the site this year. The company, which expects to have 2015 revenues of $200 million, will next week issue an end-of-year luxury resale report charting trends, best-selling designers, best labels for retaining value and other metrics.
“The list of best-selling brands has been pretty consistent,” said Rati Sahi Levesque, the site’s chief merchant. “Tiffany made it onto the list this year. A lot of the younger girls, in their early 20s, are looking at heritage brands such as Cartier’s Love bracelets and Infinity rings.”
Millennials are driving the popularity of certain brands. The RealReal now counts Millennials as 40 percent base of its customer base and the company expects the cohort to grow to 50 percent by the end of 2016. The RealReal hopes to reach Millennial shoppers with a mobile app that will offer a personalization feature and some social aspects, Sahi Levesque said.
The most popular women’s brands include Chanel, Louis Vuitton, Hermès and Céline, while the most popular brands for men are Louis Vuitton, Hermès, Loro Piana and Brunello Cucinelli.
Sahi Levesque said the fastest-selling handbag designs are Louis Vuitton’s Neverfull, Chloé’s Marcie handbag, Chanel’s WOC crossbody, Celinee’s Trio handbag and Gucci’s SoHo bag.
Handbags with the highest resale value include the Neverfull by Louis Vuitton, which retains on average 84 percent of its retail value; the Chanel Boy bag retains 82 percent, and Goyard’s St. Louis retains 70 percent.
For men, Buscemi men’s sneaker’s average resale price is 90 percent of its retail value; Givenchy, 78 percent, and Saint Laurent, 75 percent.
In terms of fine jewelry and watches, The Real Real said Rolex has the highest resale value, capturing 90 percent of its retail price, followed by Van Cleef & Arpels, 60 percent, and Cartier, 50 percent.
“We’ve hit all our numbers [for ready-to-wear, jewelry, watches, accessories] and for art and home,” said Sahi Levesque. “Art and home doubled this year and we expect it to double next year. Consignors were saying, ‘You’re already in my house to pick up my designer items, don’t you want my Eames chair?’”
The RealReal hired a senior category director for art and home, Bryan Zupon, who previously held a similar role at Gilt Groupe.
“We’re also launching kids,” Sahi Levesque said.
“The art has always been resalable,” Sahi Levesque added. “It’s the same customer, the same consignor. They understand luxury. Now, with the rtw items and classic and iconic handbags, they’re asking us what has more resale value before they buy it.”
As for what’s trending now, here is what The RealReal has found:
- A Seventies denim resurgence focused around distressed skinnies from Frame Denim, whose sales are up 400 percent, and flare-leg styles from J. Brand circa the Nineties. “Sales of Frame were very insignificant a few years ago,” Sahi Levesque said. “Denim sales in general are up 113 percent.”
- Logo Mania: There’s a frenzy for the Fendi monster or bug, Valentino Camo, Givenchy Rottweiller and Louis Vuitton Damier. All sold quickly after social media and street style influencers paved the way. “The logos sold out in a matter of seconds,” Sahi Levesque said. “More is more. Logos, big chunky bags, accessories, earrings and jewelry are having a moment.”
- Anything and everything Gucci: Since Alessandro Michele was named creative director, The Real Real has seen 60 percent growth in the brand’s revenue. Top-sellers include the SoHo collection, Seventies-inspired platform boots and sandals.
- Krakoff conundrum: With the announcement of the demise of the Reed Krakoff brand, consignment increased 95 percent, while resale value decreased 30 percent.
- Balenciaga on the rise: Vetements’ Demna Gvasalia, taking over as creative director at Balenciaga, will herald a newfound interest in the brand. The Real Real expects Balenciaga’s sales on the site to grow in the second half of 2016 as Gvasalia’s designs hit the resale market.