By  on June 27, 2018

The Real Real, which is expected to reach $1 billion in gross merchandise value in the next few years, has stayed true to its premium positioning while promoting sustainability and authenticity. Since unveiling in November its first bricks-and-mortar store in Manhattan’s SoHo — another unit is bowing on Melrose Avenue in Los Angeles this summer — the online luxury consignment site has achieved a measure of omichannel congruity.

Chief merchant Rati Levesque discussed The Real Real’s clicks-to-bricks journey, which included finding more ways to interact with consumers, both online and off, and the need for a flexible mobile platform that could weather the rapid changes roiling the industry.

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