By  on June 27, 2018

The Real Real, which is expected to reach $1 billion in gross merchandise value in the next few years, has stayed true to its premium positioning while promoting sustainability and authenticity. Since unveiling in November its first bricks-and-mortar store in Manhattan’s SoHo — another unit is bowing on Melrose Avenue in Los Angeles this summer — the online luxury consignment site has achieved a measure of omichannel congruity.

Chief merchant Rati Levesque discussed The Real Real’s clicks-to-bricks journey, which included finding more ways to interact with consumers, both online and off, and the need for a flexible mobile platform that could weather the rapid changes roiling the industry.

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus