The Real Real, which is expected to reach $1 billion in gross merchandise value in the next few years, has stayed true to its premium positioning while promoting sustainability and authenticity. Since unveiling in November its first bricks-and-mortar store in Manhattan’s SoHo — another unit is bowing on Melrose Avenue in Los Angeles this summer — the online luxury consignment site has achieved a measure of omichannel congruity.
Chief merchant Rati Levesque discussed The Real Real’s clicks-to-bricks journey, which included finding more ways to interact with consumers, both online and off, and the need for a flexible mobile platform that could weather the rapid changes roiling the industry.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion