The Webster is hoping to start spreading flamingo fever throughout China.
Laure Hériard-Dubreuil, founder and chief executive officer of the specialty store, has teamed with Lane Crawford to create a South Beach Miami-themed boutique within its stores in Hong Kong and China. And the mascot of the collection is the flamingo.
“Everybody loves a flamingo,” she said. “And the timing is right with the beginning of summer.”
The capsule offers more than 70 styles from 20-plus brands that are carried at both retailers. They include Bonpoint, Coach, Courrèges, Ellery, FRS, Gül Hürgel, Jacquemus, Master & Dynamic, Olympia Le-Tan, Orlebar Brown, Paco Rabanne, Palm Angels, Proenza Schouler, RetroSuperFuture, Rosie Assoulin, Saloni, Saint James, Solid & Striped, Sonia Rykiel, Thom Browne and Vilebrequin.
Hériard-Dubreuil said she has always had an affinity for China, having studied Mandarin in high school and college and living there to study. She said, although she hadn’t returned in years, a recent visit to Beijing in October whet her appetite once again.
“I went to Shanghai and Hong Kong, visited Lane Crawford and loved the selection,” she said. “Their love of color and prints was very similar to The Webster. So I got in touch with Andrew [Keith, Lane Crawford’s president] and it was love at first sight. So we decided to do something together.”
She settled on the flamingo as a theme for the collection because it is the logo of the Webster as well as a good representation of the “Miami Beach cabana and beach club” vibe she wanted to create. She then contacted the designers and secured the exclusively designed product that will be sold at both Lane Crawford and The Webster through early summer.
“It was a challenge for all the brands because the timing was very short,” she said. But ultimately, they delivered pieces with special prints and patterns to fit the theme. Hériard-Dubreuil said although it’s hard for her to pick a favorite, she loves the Saloni dress with the flamingo print, as well as the Jacquemus shirt dress and FRS’s eye mask. And the Coach pink bomber jacket with a flamingo on it is already a hit at The Webster, where the collection had a soft launch a few weeks ago.
The initiative includes pop-up shops in Lane Crawford stores with tropical Art Deco-inspired installations including neon signs; straw beach huts; oversize, brightly colored palm trees, and inflatable flamingos. Hériard-Dubreuil is traveling to Asia to host cocktail parties at the stores in Hong Kong and Shanghai on May 10 and 12, respectively.
“The Lane Crawford customer is constantly looking for newness so we are very excited to collaborate with The Webster to create a unique experience for Hong Kong and China,” Keith said. “We’ll be re-creating the dynamic energy of South Beach in a specially designed Miami-inspired pop-up in store and online, where customers will also be able to discover an edit of worldwide exclusive products.”