By  on January 19, 2018

WHITE SPACE: Nearly nine years after its launch, Swedish intimate apparel brand The White Briefs has opened its first retail outpost, a minimal space in the Upper Marais. More than just a store, the 1,000-square-foot space will serve as a creative hub and showroom for the pared back label.

“We’ve always worked only with wholesale, and this is the opportunity to show our full identity,” said Peter Simonsson, cofounder of the brand with his wife Henriette, at the store opening Thursday evening. The pair is now based in the French capital.

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