By  on August 7, 2018

As the subscription economy continues its march toward the center point of all marketing and distribution patterns, many have jumped into the arena; ill-equipped to manage relationships in the channel effectively and efficiently. It’s only natural that this is the case since most fashion designers have leveraged the retail channel to display and distribute their goods.

This dependence on a third party to build a relationship with a customer will no longer suffice as the primary method of acquiring and retaining customers. Most in the fashion industry are new to the concept of building personalized relationships with the customer; much less maintaining those relationships and keeping the customer excited and engaged.

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