By  on August 16, 2018

LONDON — Social commerce platform Threads has raised $20 million in a series A round of funding from Highland Europe, also an investor in and C Ventures, the fund founded by Adrian Cheng and Clive Ng to fuel the growth of creative businesses targeting Millennials and Generation Z consumers.

The London-based company is best known for providing personal shopping services to high net-worth Millennial and Gen Z customers via social media platforms. Its strategy is largely built around inspiring these young, digitally savvy shoppers by publishing carefully curated content on Instagram and further engaging with them, as well as completing transactions, via one-on-one WhatsApp chats.

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