Everyone wants to know what gifts consumers will be buying this holiday season, but what about the products they’ll be getting rid of? The apparel, accessories and footwear purged from closets in the months leading up to Christmas, speaks volumes about the popularity of certain brands and disposability of others.
ThredUp, which receives an influx of rejected holiday gifts, used the data to compile its most-purged holiday gifts report. The company, which claims to be the world’s biggest resale platform, receives more never-worn, new-with-tag items following the holidays than other times of year.
The resale platform has a goal of displacing half a million new gifts with thrifted gifts this year, which would be the carbon equivalent of removing 300,000 cars from the road for a day.
According to ThredUp, the top five gifts consumers divested of in 2019, include Disney children’s T-shirts, $6.99 on ThredUp, with new-with-tag items surge 257 percent; Asics sneakers, $30.99, were up 199 percent; New Balance sneakers, $36.99, rose 107 percent, Forever 21 dressy tops, $12.99, jumped 98 percent, and Nike shorts, $6.99, up 72 percent.
The resale site said activewear was the year’s most purged gift, especially, sneakers. ThredUp concluded that the high rate of new-with-tag products is due to the fact that workout gear is difficult to fit, which led to running shoes and shorts being resold to ThredUp in January.
Disney shirts, one of the most common gifts for kids, might not be resonating with children whose fickle tastes are every-changing. The purge of dressy Forever 21 tops may coincide with consumers becoming more environmentally conscious and the increasing availability of eco-friendly options.
While brands with high new-with-tag volumes means they were purged by consumers, those with low new-with-tag volumes suggests the brands were likely to be worn and not returned.
Lululemon, a brand that’s consistently among ThredUp’s most popular labels, had the lowest volume of items that were never worn. ThredUp said 97 percent of Lululemon merchandise it received had no tags. Similarly, 96 percent of Prada items received in 2019 were without tags. Prada is worth the splurge because it holds its value, said ThredUp, which ranked the label at number 10 on its list of brands with the best resale value ranking by price.
While re-gifting has long been frowned upon, ThredUp pointed to an Accenture survey, which found that 48 percent of consumers would give secondhand clothing as a gift and 56 percent would accept preowned gifts this holiday season. About 79 percent of ThredUp customers plan to buy thrifted gifts this year as consumers realize the impact that gifts have on the environment.