By  on March 23, 1994

SAN FRANCISCO — With its polished supermarket approach to bargain-hunting, The Gap’s newest division is taking dead aim at the lucrative $202.2 billion mass market.

Refining its Gap Warehouse concept, the company opened its first three Old Navy Clothing Co. units this month in the Bay Area and one near Los Angeles as part of a rollout of up to 45 strip-mall stores in 1994.

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