By  on July 10, 2018

LONDON — Tiffany & Co. is debuting a retail concept called Style Studio in a new London neighborhood, and is hoping that customers will relax into it, leave traditional notions of luxury behind — and live a little.

The store, a global first for Tiffany, has a prime position in Covent Garden, an area that’s been building retail momentum and raising the bar on luxury. The new Tiffany, at 13 James Street, is a few steps from the Covent Garden market and near to the newly refurbished King and Floral streets, which offer up a mix of food, contemporary fashion and luxury beauty. Petersham Nurseries has recently opened its first central London outpost — and a garden shop — in Covent Garden, while Sushisamba is set to open later this summer. Cora Pearl, a sister restaurant to Kitty Fishers in Mayfair, opens this week.

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