By  on March 25, 2016

SHANGHAI — Alibaba’s Tmall platform is looking to tap China’s burgeoning luxury e-commerce consumer base by launching a specialized channel in conjunction with local flash-sales site

The Tmall Luxury Channel operated by went live on Tmall’s mobile app this month. The launch follows a strategic investment last July, rumored to be in the order of $100 million, by Alibaba in the flash sales site, which was previously known in English as Glamour Sales.

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