NEW YORK — After more than a decade, Tom Ford is moving his Manhattan flagship, but he won’t be traveling far.

The designer in 2017 will relocate from 845 Madison Avenue at 70th Street to 680 Madison Avenue, which is nine blocks south near 61st Street.

Ford’s new two-level, 12,300-square-foot store will be located in the 16-story building that was previously home to the Carlton House Hotel and will be slightly smaller than the 14,000-square-foot unit he occupies now.

The new building, which is one block east of Central Park, has recently been converted to 68 luxury condominiums, which are owned by Excell Development. Thor Equities controls the retail space.

“The Manhattan store, opened in 2007, was the first Tom Ford store, and it took something quite special to inspire a move,” the designer said. “This new location, with its combination of historic elegance and light-filled interior spaces, is unique to the city. The Carlton House will offer an exceptional home for Tom Ford.”

The designer praised the building’s limestone and brick exterior, which was restored to its original appearance, original Art Deco details and expansive windows.

The new flagship will house the complete women’s and men’s apparel and accessories collections. A series of salons on the ground floor will feature an expanded handbag collection, women’s ready-to-wear, shoes, jewelry and the Tom Ford beauty collection of fragrances and cosmetics. The upper level will be devoted to men, with suiting, shirting, accessories, luggage, shoe and sportswear areas. The second floor will also offer a made-to-measure salon. The new store design was described by the company as “an environment of soft modernism and timeless luxury that is the signature of Tom Ford stores worldwide.”

Ford unveiled the existing flagship at 845 Madison Avenue in 2007 with men’s wear and accessories collections. Women’s was introduced in 2010 at the store.

There are 121 freestanding Tom Ford stores and shops-in-shop.

The retail at 680 Madison Avenue got off to a rocky start. Qela, a Qatari-based luxury brand, leased 6,200 square feet of space. Quela never occupied the store and eventually defaulted, leaving Thor to reclaim the square footage.

load comments
blog comments powered by Disqus