Guillaume Jesel, formerly senior vice president global general manager, has been promoted to global brand president of Tom Ford Beauty.
In his new role, effective July 1, Jesel will continue to report to John Demsey, executive group president at Estée Lauder Cos. Inc. In Jesel’s two years at Tom Ford Beauty, he’s helped the brand achieve strong double-digit growth globally. Under his leadership, the label is said to have hit $500 million in sales during the fiscal year that ended June 30, a 29 percent increase from 2015’s revenues. The company is on track to hit $1 billion in sales by 2020.
Previous to his position at Tom Ford Beauty, Jesel spent 14 years in senior roles at Estée Lauder and a decade at MAC. While at Estée Lauder, he spearheaded a collaboration with Tom Ford to create a limited-edition collection, which later became the beginning of the Tom Ford Beauty Brand.
“Guillaume’s exceptional understanding of luxury consumers and their many desires in the prestige beauty space make him well-positioned to continue leading this highly coveted brand,” Demsey said of the appointment.
Of what’s to come for the 10-year-old Tom Ford Beauty, Jesel told WWD last month that skin care is a sector “we need to explore next.”
“You don’t want to rush into those things. It’s different for a fashion brand to create authority in skin care,” Jesel said.
He’s also stepping up the brand’s distribution in retailers like Sephora, where an innovative cross-category merchandising strategy between fragrance and cosmetics was put into play. This has been a key growth driver for the business this year, with sales of the Soleil franchise of color cosmetics and Soleil Blanc Private Blend exceeding expectations. Soleil was made into a permanent part of the cosmetics collection in the spring 2015, and since, the franchise has reportedly grown from $3 million to $30 million in sales.