Tommy Bahama, the leading island lifestyle brand in men’s wear, has inked a licensing deal with Randa Accessories to produce, market and distribute the brand’s belts, wallets, gifts personal travel accessories and small leather goods in the United States, Canada and the United Kingdom.
This story first appeared in the February 15, 2010 issue of WWD. Subscribe Today.
The latest extension for the brand will be rushed into production and will hit Tommy Bahama retail locations, TommyBahama.com and wholesale accounts this spring.
“Randa truly has an understanding of Tommy Bahama and a proven track record with the brand,” said Doug Wood, president and chief operating officer of Tommy Bahama. “We are very confident that the market will respond well to these new additions.”
Randa has held the license for Tommy Bahama luggage in the U.S. and Canada since 2006.