Tommy Bahama is getting ready to plunge into the Far East.
The company, a division of Oxford Industries Inc., said Wednesday it will begin opening company-owned retail stores in Asia, including a restaurant-retail location in the Ginza district in Tokyo as well as stores in Macau and Singapore. The first, a unit at the Venetian Resort and Casino in Macau, will open later this month. That will be followed by a store on Orchard Road in Singapore this summer.
The store on the Ginza, which the company is referring to as the “centerpiece” of its Asian launch, is scheduled to debut in early 2013.
The company said each store will feature the full collection of men’s and women’s apparel, accessories and home decor.
“We have been laying the groundwork for our international rollout and are confident in the team we have built,” said Doug Wood, president and chief operating officer of the Tommy Bahama Group. “Our domestic investments, which include our flagship store and restaurant in Manhattan as well as a high-profile store on Michigan Avenue in Chicago, plus the addition of international capital expenditures, store opening costs and related infrastructure expenses, will understandably put some downward pressure on our 2012 operating margins. We are confident in this strategic initiative and expect it to drive significant long-term growth for our brand.”
The company said it is “actively pursuing other locations in key market” such as Hong Kong and Shanghai.
Tommy Bahama operates 96 stores in the U.S., 13 of which include a restaurant.