BIG TOAST: Topman has quite the list of events to toast this evening when it holds a private dinner with Nick Jonas.
The British retailer opened its second Topshop Topman store today at Caruso Affiliated’s Americana at Brand shopping center in Glendale, which follows its first in the Los Angeles area at The Grove in 2013. The Glendale Topshop Topman store totals 9,000 square feet covering the spectrum of offerings from apparel, denim, accessories, shoes, beauty and the recently launched Ivy Park ath-leisure brand created by Beyonce and Sir Philip Green.
Topman at Americana at Brand will carry men’s leisurewear, suiting and contemporary sportswear line AAA.
The day’s festivities will cap at the Chateau Marmont with a private dinner that not only celebrates the new door but also today’s release of the tailoring issue of Topman Magazine, of which Jonas graces the cover and appears in a feature focused on his style. There’s also the singer and actor’s upcoming album “Last Year Was Complicated” that’s also being toasted at the dinner.
The retailer tapped Jonas for his “style on and off the red carpet” especially as it relates to the brands tailoring collection, according to Topman global marketing director Jason Griffiths.
“Topman has an established global program of ongoing partnerships with talent and influencers,” Griffiths said. “The relationship with Nick was a perfect U.S.-centric choice given the brand’s heritage and association, combining the music and fashion world.”