Topshop hopes to use its upcoming collaboration with Kate Moss as a platform for opening several hundred pop-up stores with key wholesale partners, Sir Philip Green said.
This story first appeared in the October 15, 2013 issue of WWD. Subscribe Today.
The founder and chief executive officer of Britain’s Arcadia Group, whose other brands include Miss Selfridge, Evans, Dorothy Perkins and Wallis, said he was also exploring a first foray into China through his renewed design partnership with Moss.
“The plan is obviously to distribute Kate’s new line through our existing franchisees,” Green told WWD. “My thinking is that I want to have some additional pop-ups, and therefore it may be an opportunity which I’m looking at maybe trialing — a pop-up in China. I just need to figure out, does it work?”
The executive said he would like to hold discussions with Nordstrom, which is in the process of opening 28 Topshop women’s departments and eight Topman men’s departments across the U.S., bringing the total of Nordstrom stores with Topshop and Topman to 42 and 18, respectively.
“I’d like to open another 60 or 70 pop-ups in Nordstrom, just for Kate,” said Green.
The executive also plans to approach Galeries Lafayette, which will open France’s first Topshop corner at its Boulevard Haussmann flagship on Oct. 24, about carrying the line in its other stores. In addition, he hopes to hold talks with Central Retail Corp., the owner of department-store chain La Rinascente and holder of the Topshop franchise in Thailand.
The Kate Moss range will be carried in Topshop stores in 40 countries and online. Green said he hoped to finalize the collection, which will be made up of about 40 ready-to-wear styles, within the next four to six weeks.
Meanwhile, Arcadia Group is embarking on a revamp of its U.K. network of 2,400 stores that will see some locations close and others get a facelift.
It has been testing new concepts at locations including a new Evans store on Oxford Street in London and a refitted Dorothy Perkins unit in the Bluewater shopping center in Kent. Green declined to quantify the investment, but said he expects between seven and 10 stores at each brand to benefit from the redesign.
“You’ve got to stay fresh. Quite a lot of people are shopping online before they’re visiting the store, therefore we’ve got to make sure when they visit, it’s something worth seeing,” said Green. “We’ve seen better than 10 percent sales growth across all of those businesses where we’ve refurbished.”