Topshop

Topshop is jumping on the thrift bandwagon, devoting its entire landing page to the thrift trend in a dizzying array of retro-inspired pieces.

It’s certainly not the first time a fast-fashion retailer dipped into the appeal of vintage. But whether its Asos, in its vintage marketplace; Urban Outfitters, in its Urban Renewal line or any of the many vintage Levi’s items culled for modern wear, and Nasty Gal, which started as a vintage store and maintains an assortment of vintage selects; they all have one thing in common — it’s actually secondhand items.

Promising new pieces and prints with a “thrifty attitude,” like a Nineties-inspired shoulder bag or a yoke frill blouse, Topshop’s web page sends a validating message to the secondhand market, one already rippling through Wall Street as luxury resale alone is projected to surpass $50 billion by 2024, according to CB Insights. Secondhand has staying power, and fast-fashion wants in.

WWD reached out to the fast-fashion retailer for comment but didn’t hear back prior to publication.

On the company’s style blog, a lively message prefaces the five suggested ways to style the collection including looks such as “collegiate chic” and “fembot cool,” saying: “you will totally get away with saying ‘it’s vintage.’ We won’t tell if you won’t.” Industry sources in the sourcing space have shared fears expressed by fast-fashion companies in a time when some consumers, particularly younger generations, are veering toward thrift [instead of fast-fashion] as another means to access value and trends.

 

For More Sustainability News, See:

Green’s Arcadia Sets Insolvency in Motion With U.S. Closures in Sight

Industry and Investor Eyes on Resale’s ‘Big Three’

Resale Offers Lifeline to Sinking Department Store Segment

load comments
blog comments powered by Disqus