Torrid‘s plus-size customers now have a collection inspired by the femme fatales on the hit Fox TV series “Empire.”
This story first appeared in the September 14, 2016 issue of WWD. Subscribe Today.
The Los Angeles-based retailer partnered with 20th Century Fox Consumer Products for the line, sizes 10 to 30, which is being sold exclusively at torrid.com.
“Empire’s” third season begins on Sept. 21.
The collection features items fit for Taraji P. Henson, who plays Cookie, the scheming ex-wife of Terrence Howard’s patriarch and Empire founder Lucious Lyon, such as a faux lace-up ponte blazer, $68.90, and matching pants, $64.90; criss-cross back jumpsuit, $78.90; lace bodysuit maxidress, $78.90; ombré faux-fur coat, $118.90, and accessories such as a magenta fake-fur stole, $34.90.
Pieces created with Grace Gealey’s Anika Calhoun in mind include a zip-up side-slit siren red dress, $68.90, and leopard-print asymmetric dress, $68.90. Fashion plate Rhonda, played by Kaitlin Doubleday, inspired the plaid cropped sweater, $44.90; plaid pencil skirt, $58.90, and floral eyelet skater dress, $74.90. A hooded sweatshirt dress with fake fur around the hood, $58.90, channels Porsha, played by Ta’Rhonda Jones. Gabourey Sidibe, who as Becky favors bright color combinations, was the inspiration for Torrid’s color-blocked swing dress, $74.90.
“We’re huge fans of ‘Empire’ and our customers love it too,” said Kate Horton, senior vice president and general merchandising manager of Torrid. “We’re proud to have designed this ‘Empire’ fashion collection. Now women of all different shapes and sizes can dress like the show’s leading characters.”
The “Empire” franchise has proved to be attractive to a variety of retailers. Last September, Saks Fifth Avenue teamed with Fox to create a multiplatform program that included “Empire”-themed store windows, in-store events and collections for men and women. Saks went big with “Empire,” featuring it in its magazine and asking designers to create special accessories and jewelry items linked to the show.