It soon will be Tory time at Nordstrom.
Expanding her offerings with two collections that have never been sold at the Seattle-based retailer, Tory Burch in August will launch her home collection, which originally bowed in 2013, at Nordstrom. The designer’s performance activewear brand Tory Sport, which bowed in 2015, on Monday began selling at nordstrom.com and Nordstrom units at Aventura Mall, Aventura, Fla.; Westfield Century City, Los Angeles; Michigan Avenue, Chicago, and Pacific Centre, Vancouver, as part of the retailer’s Urban Sport program.
“Nordstrom has been a great partner to us since 2007,” said Burch, who is chairman, chief executive officer and chief creative officer of her company. “As the retail landscape changes, we’re exploring new ways of engaging with our customer, and we are excited to create an incredible experience at Nordstrom.
“One thing I love is how forward-thinking Nordstrom is on customer service and innovation,” Burch said. “Certainly, we have a great business with them in brick-and-mortar and also online. As the retail landscape changes we’ve been thinking of how to partner with Nordstrom in different ways.”
Introducing home at Nordstrom is a big move for the designer since it allows her to establish Tory Burch as a lifestyle brand. “I’m passionate about home,” she said. “We’ve been selling home at our retail stores and online for some time. To start branching out in this way and for us to be able to showcase home is important.
A Tory Burch x Nordstrom pop-up shop will bow March 5 at units in Chicago; NorthPark Center, Dallas; The Galleria, Houston; South Coast Plaza, Costa Mesa, Calif., and Dadeland Mall, Miami, filled with products from the designer’s spring 2018 line. Collages made up of sketches, swatches and motifs inspired by original scrapbooks belonging to British interior designer David Hicks were a key theme of the collection. The vibrant patchwork prints set a sophisticated, upbeat tone for the ready-to-wear, handbags, accessories, watches, jewelry and sunglasses that will be displayed in the pop-ups through March 26.
Burch’s new fragrance, Just Like Heaven, launches exclusively at the pop-ups on March 5, and nordstrom.com. The floral-citrus scent, “an ode to a dream and infinite possibilities, was inspired by a twilight state of mind where thoughts wander between abstract visions and vivid reality, open to new ideas and uncovering unexpected beauty,” the designer said. Heaven extrait de parfum ranges in price from $108 for 1.7 ounce to $138 for 3.4-ounces.
Other items featured in the pop-up include collage-covered Shia silk tops, $350, and Sienna silk pants, $400; Bettina wrap-style primary-colored striped dresses; towel T coats, $500; Perf bucket bags, $500; Moto swingbacks, $480, and block T-stud totes, $560. The collage patterns appear on fabric seat cushions for a pair of bamboo chairs, and a set of upholstered stools.
“We’ve known Tory for years and were there at the beginning as she developed her business,” said Pete Nordstrom, the retailer’s copresident. “She’s an inspiring person to work with and what she’s accomplished with the Tory Burch brand is amazing. Our customers love the brand and we’re thrilled to partner with her on something special for Nordstrom.”
To celebrate the Nordstrom alliance, Burch is planning to visit on March 15 the retailer’s Michigan Avenue flagship in Chicago. A cocktail party for top customers will be followed by a meet and greet with customers. “I don’t do them that often,” Burch said of store appearances. “But I do them and I love them. In many ways our customer has helped us build the brand.”
To celebrate International Women’s Day, a photo booth tied to the Tory Burch Foundation’s #EmbraceAmbition initiative will be in the store. Consumers can have items personalized, including engraving on watches and embossing handbags as well as Tory Sport Ruffle Sneakers. An artist will be on hand to paint Just Like Heaven bottles. Shoppers will also receive an arrangement of fresh flowers designed by a local florist.