HOMETOWN NEWS: Armand Hadida, artistic director of Tranoi, on Tuesday named Simon Collins, former dean of fashion at The New School’s Parsons School of Design, as U.S. creative advisor. Collins will assemble an advisory board made up of industry executives. He’s also been charged with identifying emerging design talent in New York.

“For the last few years I’ve been very involved in creating new talent and watching them develop,” Collins said. “I’ve passed them on to Made Fashion Week and other fashion incubators. There never seemed to be an obvious place for them to go to sell. Given the reputation of Tranoi in Paris, it’s easy to see how to carve a space out for them at Tranoi New York. Tranoi is open to New York style and we’re going to be injecting the best of New York into Tranoi.”

David Hadida, ceo of Tranoi, said the company has been evolving the New York show. “What we don’t want to do is duplicate a French trade show in New York,” he said. “The offer in Paris needs to be different than the offering in New York. We need to come to America with a different language, not just French.”

Hadida sees an opening for a new type of trade show. “The buyers and brands are kind of fed up with the trade show landscape,” he said. “New York is too big and too messy. We’re bringing our vision of curated brands. There’s definitely a place for us to do this.”



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