T'Trussardi store at Roma Termini

MILAN — Trussardi Group has launched the new T’ Trussardi retail concept, which made its debut at the Orio al Serio Mall and the Roma Termini train station this week.

The new T’ Trussardi stores, which are expected to open in several locations across China by the end of the year, carries the Trussardi Jeans ready-to-wear and accessories collections, the Trussardi Sport lineups, as well as a range of bags and accessories of the Trussardi main line.

Featuring a minimal, sleek look, the new concept includes concrete walls ad wooded floors. Black-and-white metal displays and interior design pieces are juxtaposed to obtain a graphic appeal. The Trussardi iconic leather is used to cover the panels behind the windows and the cash desks.

The launch of the T’ Trussardi retail concept is part of the group’s strategy aimed at repositioning its brand in the upper contemporary segment.

In December, Trussardi Group tapped Massimo Dell’Acqua as managing director, a new post for the Italian company.

He is to report to the group’s chief executive officer Tomaso Trussardi.

Dell’Acqua is responsible for the reorganization of the group and the repositioning of its brands portfolio. He is also working to implement the company’s retail strategy, both in terms of brick-and-mortar and online business, as well as boosting Trussardi Group’s food division.

In March 2016, Tomaso Trussardi acquired a 25 percent stake from his sister, Beatrice Trussardi. He now owns 50 percent of the Italian firm’s shares. In 2015, the group generated revenues of 150 million euros, or $166.5 million at average exchange.

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