By  on January 12, 2018

Andreas Schmeidler isn’t looking for revolution in Russia. The chairman of Tsum has been in the job for less than a year and his strategies are seemingly uncomplicated: Invest, focus on the Russian clientele and make sure the online experience is as compelling as the off-line one.

“We’re not talking about a big revolution,” said Schmeidler. “Our DNA is retail, and we need to develop that. We’re not about concessions — on the contrary. Our aim is to serve the brands and develop an exquisite store online and off-line, something unique to Tsum, unique to Moscow.”

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