The Turnstyle at Columbus Circle, Manhattan’s latest version of retailing in the subway system, opens Tuesday, with an array of national chains and small boutique operators — 35 in total — in the 14,700-square-foot underground space.
Among those opening stores are Starbucks and Papyrus, as well as Fab.com with a pop-up selling apparel, accessories, jewelry and home products, and The New Stand, which will sell gadgets and accessories.
Alyssa Gates, Lush Cosmetics’ director of U.S. real estate, called Turnstyle “a new retail hub” and noted the store marks the company’s 13th shop in the city. Lush also has a spa on Lexington Avenue. “Lush has been extremely well-received by consumers from across the area for several years and as a result we felt it was time to further extend our offering to consumers ‘on the go’ at Columbus Circle,” she said.
Officials expect the subterranean marketplace will see an estimated 88,000 people on a typical weekday.
Lush considers itself a “cosmetic grocer” by using organic fruit, vegetables and oils for its products. The assortment includes cleansing rolls, bath bombs, bars of solid shampoo and face masks on ice. Lush never tests products on animals and every product is vegetarian, with 85 percent of the products vegan, 40 percent preservative-free and 35 percent unpackaged.