LONDON — Twenty8Twelve London’s e-commerce site has gone live, selling the brand’s full collection and shipping to the U.K. and Europe. A U.S. e-commerce launch is expected early this year.
“This is a way for us to satisfy our global audience,” said Nish Soneji, managing director for the brand, whose co-creative directors were most recently Sienna and Savannah Miller. “To me, at this stage, it’s about traffic, not sales. Traffic will tell us about the appeal of the brand.”
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A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"