By  on December 24, 2018

With widespread double-digit sales gains, it’s been another banner year for e-commerce retailers — but the business doesn’t come cheap.

Costs associated with e-commerce shipping, returns, marketing, customer acquisition, site maintenance and upgrades, data security and digital advertising are all on the rise and will cut into margins for the year. Just how deep the wounds are vary from retailer to retailer, depending on how advanced their online infrastructures and technologies are, how fast they handle fulfillment and returns, what kind of products they sell, and how much they can offset the costs by growing the revenues.

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