SHANGHAI — Personal care behemoth Unilever is the latest international company to launch a flagship story on JD Worldwide, JD.com’s cross border e-commerce platform.

JD Worldwide allows foreign companies direct access to China’s 600 million Internet users. Some of Unilever’s most popular brands, and products that haven’t been sold in China previously, are now available through the flagship. Brands featured on the new flagship include Ponds, Dove, Vaseline and Lux.

Though Unilever has been selling its products through JD.com since 2013, this deal marks a new commitment from Unilever to leverage JD’s platforms in China, according to Andy Li, director of Unilever’s China e-commerce business.

“JD.com is a long-time partner and our fastest growing e-commerce sales channel in China, so we’re excited that this partnership with JD Worldwide will extend our offering to include many of the best-known products in our global portfolio,” he said.

“Unilever has more than 400 brands globally, many of which are not yet available in the Chinese market. By partnering with JD Worldwide, we can quickly and efficiently address growing demand from Chinese consumers for many of our most successful products.”

Leo Li, head of JD Worldwide believes the addition of Unilever will encourage even more international companies to join up to the cross-border platform, and simultaneously pique the interest of Chinese consumers who bought more than 162 billion yuan worth of cosmetics and personal care products last year, according to data from China’s National Bureau of Statistics.

“We aim to make it easier for global brands like Unilever to connect with Chinese consumers through our complete cross-border service that takes care of everything from customs to marketing,” he said.

“This partnership illustrates how we are working with leading international brands to meet growing consumer demand in China for imported products.”