Uniqlo Stockholm

TOKYO—Fast Retailing said Wednesday that it will open its first Uniqlo store in Sweden this fall. The store, located adjacent to the popular park King’s Garden in central Stockholm, will measure 17,000 square feet across four floors.

The first Swedish outpost of the Japanese fast-fashion brand will carry men’s, women’s, and children’s clothes, centered around its LifeWear concept of everyday basics. It will be located in the building known as Sweden House, designed by Sven Gottfried Markelius and completed in 1969. The store will feature elements from the original architecture.

“Our entry [into Sweden] will mark the company’s first presence in the nordic region, and it also reflects our ongoing plans to expand our business throughout Europe,” Tadashi Yanai, chairman, president, and chief executive officer of Fast Retailing, said in a statement. “As one of the world’s most innovative nations, Sweden has an appreciation for technology and design, as well as for leading a modern lifestyle. I hope the Swedish public will embrace our LifeWear concept and make it their own,” he added.

With the opening of the Stockholm store, Sweden will become Uniqlo’s 20th market in the world and seventh in Europe, following the United Kingdom, France, Russia, Germany, Belgium and Spain.

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