LONDON — Liberty and Uniqlo are teaming on a major capsule collection that will launch in March and span women’s, men’s, children’s and baby wear, all done in Liberty prints, WWD has learned.
The 200-piece line will showcase Liberty heritage prints, revamped archival patterns, and bespoke ones created for Uniqlo on dresses, tops and outerwear. The line will be sold at Uniqlo stores and on the brand’s Web site. Prices are not yet confirmed.
Liberty will also open a pop-up store in March that will feature imagery from the campaign styled by Charlotte Stockdale and photographed by Nick Knight.
“Uniqlo sent over a dozen members of their creative team to London last summer to meet with us in our small offices behind the store,” Scott Tepper, Liberty’s fashion buying and merchandising director, told WWD.
“I worked with them intensely over a period of several days to curate the capsule piece by piece and select the prints to be applied. As this is the first time Liberty has collaborated on a truly global and accessible fashion capsule, we all felt it vital to offer the customer a ‘once-in-a-lifetime’ opportunity to own a small piece of Liberty’s cool, 140-year British heritage fused with the most modern and comfortable clothing technology in the world today developed by Uniqlo in their Lifewear,” Tepper said.
The capsule collection is in line with both retailers’ strategies.
As reported earlier this year, Liberty’s managing director Ed Burstell is planning “an explosion of printed product” for the new print gallery on the store’s third floor that will house all of its in-house designed product, including loungewear.
Another of the store’s subbrands, Liberty Flowers, recently took part in pop-in at Nordstrom. The made-in-England collection features kitchenware, food, gifts and accessories done in prints from the archive.
Uniqlo has worked with designers and creatives including Jil Sander, Ines de la Fressange, Carine Roitfeld and Christophe Lemaire on special collections that sell alongside the brand’s main offer.