A mock up of the planned Milan Uniqlo store.

MILAN MOVE: Japanese affordable retailer, Uniqlo, has announced its plan to enter Italy debuting a store in the fashion capital of Milan by fall 2019.

The company has secured a three-level space in the historic Piazza Cordusio, located close by the Piazza del Duomo, where it will offer LifeWear for men, women and kids over the 1,500 square meters.

“We are extremely honored and proud to be launching in Italy in 2019,” said Tadashi Yanai, Uniqlo founder and chairman, president and chief executive officer of Fast Retailing. “Milan is one of the world’s most important and well-respected fashion capitals, enjoying a long-standing culture of craftsmanship as well as sophisticated and elegant design. With this incredible store location, and our LifeWear concept based on creating perfect clothing that meets the needs of everyone’s daily lifestyles, we hope that the Milanese public and international visitors will embrace Uniqlo and make it theirs.”

Europe has been a key focus for the Japanese giant. The opening up of the Italian market follows its launch in the Netherlands last month and a plan to debut in Denmark in spring 2019. Italy will be its 10th European market.

As of Oct. 31, Uniqlo’s European business counted 32 stores in Russia, 26 in France, 11 in the U.K., nine in Germany, three in Belgium, two in Spain and one each in Sweden and the Netherlands.

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