By  on January 24, 2019

TOKYO — H&M who? Uniqlo will become the main Olympic partner and official clothing partner for the Swedish Olympic and Paralympic teams, the fashion chain and the Swedish Olympic Committee announced at a joint press conference in the Japanese capital Thursday.

Peter Reinebo, chief executive officer of the Swedish Olympic Committee, said the partnership “came out quite naturally through history, culture, but also a cultivation of a common mission.”

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