NEW YORK — Uniqlo won’t deprive New Yorkers of its products for even one minute.
The Japanese retailer of low-priced luxury basics such as cashmere sweaters, jeans, T-shirts and sweats, on June 15 will open a temporary store at 486 Broadway, replacing its existing temporary store at 76 Greene Street, which is closing on July 31. The Broadway store will operate through the end of September when Uniqlo unveils a 36,000-square-foot flagship at 546 Broadway.
“When we first opened the Uniqlo holiday pop-up store in SoHo we didn’t think that it would still be going strong nearly a year later,” said Nobuo Domae, chief executive officer and president of Uniqlo USA. “It is our expectation that both our SoHo temporary stores and our summer collection will help us create more expectation and excitement for the upcoming global flagship.”
The new temporary store will sell graphic T-shirts priced at $9.99 rather than the regular $15 through June 30. The collection features more than 200 graphic Ts curated by Parisian retailer Colette, Staple Design in New York and Buro Destruct in Germany and includes shirts designed by Japanese artists as well as students from Parsons The New School for Design here.
The store will also stock the company’s new “dry” clothing, which is manufactured from a high-tech fabric that wicks moisture away from the body.
Uniqlo’s flagship in SoHo will be the company’s largest of its 730 stores worldwide.
Uniqlo wants to make a statement in SoHo. The chain hired interior designer Masamichi Katayama, whose firm Wonderwall has designed shops for A Bathing Ape, Original Fake and Pierre Hermès Paris, to set the tone for the flagship. MP Creative’s Markus Kiersztan is responsible for building awareness for the brand and the flagship. His clients include Nike, H&M and Yohji Yamamoto.
Uniqlo last year opened three units in New Jersey: at the Menlo Park Mall in Edison, Rockaway Townsquare in Rockaway and Freehold Raceway Mall in Freehold.
Fast Retailing, Uniqlo’s parent, owns Comptoir de Cotonnier in France and One Zone in Japan.