MILAN — Italian luxury goods firm Valextra has signed a contract with Sazaby Inc. to exclusively distribute its products in Japan.
The first step will be a 3,240-square-foot store featuring Valextra’s entire product range for women and men that will open in Tokyo’s Ginza district in November. Designed by architect Pier Luigi Cerri, the store will mirror the company’s flagship in Milan, which is characterized by cream stone, stuccoed details and glass panels.
“I am extremely happy to have signed with Sazaby, because this is a major first step in Japan,” said Massimo Suppancig, Valextra’s chief executive officer and partner. “Japan represents a fundamental market for luxury goods, and Sazaby is the ideal partner in terms of organization and know-how and, above all, for its forward-thinking top management.”
Within five years, Valextra expects to open a store in Osaka, plus three shop-in-shops. Suppancig said it was premature to give sales projections.
Founded in 1972, Sazaby is a $700-million company that distributes everything from luxury labels to Starbucks coffee in Japan.