Avon Products Inc. has promoted Vanessa Reggiardo to president of its flirty, youth-centered Mark brand. Reggiardo, who previously was vice president global color, hair care and strategic alliances, began her new role at Mark on March 14. She reports to Chuck Cramb, who as part of a sweeping reorganization at Avon last month was named vice chairman of the newly formed Developed Market Group.
Reggiardo’s role includes developing long-term growth strategies, and overseeing Mark’s core business in North America, Puerto Rico, Dominican Republic and Canada. She also will oversee the brand’s philanthropic program, m.powerment.
Reggiardo replaces Claudia Poccia, who had served as global president of Mark since 2005. Poccia left the company in January to become president and chief executive officer of Gurwitch Products, parent company of the Laura Mercier and RéVive brands.
Reggiardo joined Avon in 1995 in the global skin care and marketing division. In 2003, she also had a hand in the launch of Mark, a spin-off of Avon geared for young women interested in beauty, clothing and accessories. Prior to Avon, Reggiardo worked at L’Oréal in the firm’s Cosmetic & Fragrance Retail Division.