PARIS — With only three seasons under its belt, more retail action is in store for Vanessa Seward’s signature fashion label, with a third Paris store slated to open on Sept. 10 on boulevard Saint-Germain here.
Known for its vintage-inspired, upscale basics in Seward’s image, the fledgling ready-to-wear and accessories brand, which opened its first U.S. boutique in July on Melrose Place in Los Angeles, is also readying to hit the British capital with a store planned for London’s Ledbury Road in Notting Hill in January 2017.
The dynamic brand, which boasts APC Holdings as its backer, also opened corners in the Printemps and Le Bon Marché department stores in Paris in August.
The development of the brand’s wholesale business is also set to change gear, with the recent appointment of Delphine Caucé as deputy chief executive officer. Caucé, who will be working under Seward, said the primary focus will be on the U.S. market. She described the brand’s sensible-luxury approach as the perfect positioning.
“I’m super excited, Vanessa is such a nice person to work with and so open to ideas; it’s the ideal collaboration,” said Caucé, who was partner and chief executive officer of Bouchra Jarrar from 2010 to 2015 before joining Loewe, where she worked as head of wholesale for a year.
Caucé also confirmed the brand, based at APC headquarters on Rue Madame, is about to move into new offices on Rue Cassette that will include a showroom. Vanessa Seward, which is due to present its spring 2017 collection on Oct. 4, is currently wholesaled to around 80 boutiques internationally, including Fenwick in London and Ludivine in New York, with an online exclusive at Net-a-porter.com in addition to vanessaseward.com, which launched in July 2015.