Versace flagship Gum department store Moscow

Versace has unveiled a flagship in the Gum department store in Moscow. Situated on the first floor of the shopping center, the unit showcases women’s and men’s ready-to-wear and accessories collections, distributed on a 1,238-square-foot surface.

Inspired by the Italian architectural heritage, the interior concept has been developed by Donatella Versace with longtime collaborator English architect Jamie Fobert, who created a bright, modern space combining peach blossom-toned marble floors with onyx walls and minimal brass elements.

“The Versace concept is a tribute to Italy’s great cultural heritage,” said the designer. “For me, the boutique is an uninterrupted dialogue between our past and our future, between me and Jamie Fobert and, of course, between Versace and our clients,” she added.

The designer partnered with Fobert in 2010 to realize the brand’s flagship in Sanlitun in Beijing. The architect also curated the interiors of another Versace store in Moscow, located in the tony Stoleshnikov Lane. Recent collaborations include the flagships in Berlin, Barcelona, Madrid, Boston, Chicago and Tokyo’s Ginza district, among others.

In addition to the Gum and Stoleshnikov units, Versace is present in Moscow with a third store situated in the luxury Vremena Goda Galleries shopping center.