Versace has unveiled its first boutique in Florence and the first in Italy modeled after a blueprint by Gwenael Nicolas.

“I am delighted to be back to Florence,” said Donatella Versace. “I have so many happy memories related to this city in which I spent my university’s years. I love that sense of rich history that you breathe just by walking around its streets and the sheer beauty of its unique architecture. Opening a boutique in the prestigious Via Tornabuoni was something I had wanted for a long time. It was not just about finding the right location, but most importantly, I wanted to come here with a new store concept that mirrors the new soul of Versace. I am very proud of the result.”

There are a total of seven Versace boutiques in Italy.

Nicolas’ modern design contrasts with the storied Florence palazzo in central Via Tornabuoni 17 where the banner is located. The architect reinterpreted Versace’s codes, basing the interiors on the contrast between black and white, geometric motifs and the play on light and shadows.

The unit covers 3,538 square feet on one floor.


Inside the new Versace store in Florence.  courtesy image

A bold gold metal structure lights up the original vaulted ceiling and is one of several gold-tone metal elements connecting the rooms and providing continuity.

Accessories are displayed on a similar element, made up of brass strips.

Gold and blue are dominant hues on the walls and soft velvet sofas and armchairs dot the space. White marble tops, black or blue marble shelves and galvanized metal elements in gold color were chosen by Curiosity studio for the interiors.

The new store concept designed by Nicolas bowed last November in the new Versace Bal Harbour boutique with the highest sustainability standards in mind.


A view inside the new Versace store in Florence.  courtesy image

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