MILAN — In the year of its 30th anniversary, Vhernier has opened a new store in Milan.
The 1,420-square-foot, two-story boutique, which shows the new store concept that recently debuted in Geneva, is located in a historic building on Via Montenapoleone, in the city’s Golden Triangle luxury shopping district.
The store, which carries the brand’s jewelry collections retailing from 3,000 euros, or $3,724 at average exchange rate, is decorated with furniture with curved lines in bleached oak with coral red cashmere, silk and velvet details. Murano glass balloons with crystal strings take center stage in the main room, while a bronze crab embellishes the door.
Vhernier already operated a unit in Milan on Via Santo Spirito, which has now been dedicated to the company’s silverware brand De Vecchi, acquired by the Vhernier Group in 2010.
The Italian jewelry company, which counts ten direct doors in the world, is also gearing up to debut its first store in Miami’s Design District in December. The U.S., where Vhernier has a flagship in Beverly Hills, as well as shop-in-shops at Saks Fifth Avenue stores across the country, represents one of the fastest growing markets for the label. Currently, the United States accounts for 40 percent of the brand’s total business.
The company’s retail expansion strategy also includes openings in London and New York by the end of 2016.
The Vhernier Group closed 2013 with revenues of 20 million euros, or $26.2 million at average exchange rate.