By  on July 22, 2016

Merchants might not be technologists, but the modern-day race to thrive in specialty retailing is increasingly becoming a question of digital dominance and, at least according to L2, Sephora and Victoria’s Secret are leading the way.

Both brands received L2’s highest rating, “genius,” in the research firm’s annual report on the digital acumen of top the 100 specialty retailers. Those joining the two at the head of the class in apparel and beauty included Old Navy, Ulta, Kate Spade, Coach and American Eagle.

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