By  on October 18, 2018

The wait is over for Italian fans of American lingerie and beauty brand Victoria’s Secret, as the company revealed Thursday that it is opening its first store in Italy, in Rome, which will carry all of its collections.

Italian retail and real estate development firm Percassi, which signed a franchise deal in 2015, will serve as the Italian partner of Victoria’s Secret’s parent company L Brands for the opening of the unit.

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