By  on November 12, 2014

SAN FRANCISCO — Vida is harnessing the power of the Internet and digital printing to democratize art through fashion.

The latest entrant into the so-called maker movement, the wearable-art e-commerce start-up, which launches on Wednesday, produces apparel featuring works by a variety of artists from around the world, including painters, sculptors and photographers. The artists  capture their work on digital files and upload them to a platform provided by Vida; then, using digital printers to transfer the scanned digital images onto fabric in 45 seconds, the company turns out tops and scarves that sell for $40 to $95. The artists receive 10 percent of the retail price when goods with their art are sold.

To continue reading this article...

load comments
blog comments powered by Disqus