Vimmia, which encourages potential customers to incorporate the brand into their passionate missions, has a mission of its own.
The activewear label is helping Maria Shriver’s non-profit organization, A Woman’s Nation, in its quest to find a cure for Alzheimer’s Disease.
Vimmia said it will give $1 for every pair of leggings sold to A Woman’s Nation’s initiative, the Women’s Alzheimer’s Challenge. The challenge recognizes that women are at the center of the Alzheimer’s epidemic and partners with leading researchers, scientists and major NGOs to create funds to finance research for women. The retailer on its web site said that 100 percent of the money raised for the Women’s Alzheimer’s Challenge goes to fund high potential research.
The collection of luxe performance sportswear is sold in fitness boutiques across the country, department stores such as Saks Fifth Avenue and e-commerce sites such as RevolveClothing.com and Bandier.com. The company claims to provide the highest-quality fabrics, precision fits and performance credibility.
“We’ve set very high standards for a high degree of social and economic compliance and strive to keep the vast majority of our production local, under our own supervision and control, to ensure the greatest quality and consistency,” the company said.
Vimmia’s prices for core products such as leggings range from $92 up to $180 for Vimmia X products, made with advanced fabric technology such as thermo-regulating yarns. Sports bras range from $88 to $110, and shirts, $74 to $102.
In the fall, Vimmia will launch a wider range of styles including sweaters, as well as fashionable gym and streetwear jackets.
Vimmia is committed to donating to Shriver’s effort through May 30, 2017.
“We have been dedicated to health, fitness and philanthropy since our founding,” said Ardy Raminfar, Vimmia’s founder and creative director. “The physical and mental well-being of women is at the core of our business and philanthropy model, and we are proud to partner with Maria Shriver and A Woman’s Nation to help fund research for this devastating disease.”
“Women are at the epicenter of the Alzheimer’s crisis which is why we must be at the heart of the solution,” said Shriver. “I’m proud to be able to partner with Vimmia, a socially conscious brand, to help fund cutting-edge research on women’s brains in an exciting new way.”