The new Vince Malibu store that opened in February.

Vince will open a store April 4 at the Aventura Mall in Miami, which marks the brand’s second retail store opening this year (Malibu, Calif., was first) and the fifth full-price Florida store location.

The new location spans 1,900 square feet and will offer all the Vince categories, including women’s and men’s apparel, accessories and fragrance, in addition to a curated assortment of Vince Home and Collective product.

“Aventura Mall is a premier retail destination in South Florida, and we’re excited to be showcasing our diverse assortment of luxury apparel and accessories in this location,” said Brendan Hoffman, chief executive officer of Vince, LLC,  an indirectly wholly owned subsidiary of Vince Holding Corp.

“The Miami market has been extremely supportive of Vince over the years and we believe Aventura presents a fantastic opportunity to engage with local customers as well as visitors from around the world,” he added.

Located on the lower level of the Nordstrom wing, the space will feature a neutral-color palette and midcentury modern decor, with a nod toward the warmth and simplicity of the California coast. Additional design details include natural wood flooring, travertine accents, and custom art and plant installations.

Anchored by Nordstrom and Bloomingdale’s, Aventura has a mix of over 300 luxury boutiques, including Burberry, Cartier,  Givenchy, Gucci, Louis Vuitton, as well as H&M, Sephora, Zara and Adidas.

Vince’s other locations in Florida are in Merrick Park in Coral Gables; Waterside Shops in Naples; Palm Beach Gardens, and Town Center at Boca Raton.

As of March 25, Vince operates 45 full-price retail stores, 14 outlet stores and its e-commerce site,


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