By  on March 4, 2019

MALIBU, Calif. — Vince has begun trialing a dedicated home store concept at the Malibu Country Mart as the company continues to build on a test aimed at creating a true lifestyle assortment at retail.

The contemporary brand less than two years ago began mixing into its stores home products that include blankets, pillows, home decor, fragrance and apothecary in a bid to “add some more texture” to the business and create a new revenue stream, explained chief executive officer Brendan Hoffman.

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