About a year after testing the waters with a neighborhood shop on the Upper East Side, Vineyard Vines is ready to hit the big time.
The Connecticut-based preppy brand has taken the former Kenneth Cole location in Grand Central Terminal and will open a flagship this spring. The 6,000-square-foot store on 42nd Street adjacent to Banana Republic on the east side of Vanderbilt Avenue, is scheduled to open in mid-April.
It will carry the company’s men’s, women’s and children’s apparel and accessories.
“This store opening is extremely special to us, because, in a way, it’s as if we have come full circle,” said the brand’s cofounders Shep and Ian Murray. “Prior to starting Vineyard Vines, we commuted everyday through Grand Central Terminal to our desk jobs — and now, to be able to bring a slice of ‘the good life’ back to the people that traverse these iconic hallways daily is somewhat of a dream come true.”
This will join the 2,500-square-foot store at 1151 Third Avenue, at 67th Street which Vineyard Vines opened in the fall of 2014.
Following this opening, the brand will continue to roll out additional units including stores in the Stanford Town Center in Stanford, Calif., in mid-March; Troy, Mich., in the Somerset Collection in early May; Hyde Park in Tampa, Fla., in August, and the Village of Corte Madera in California in mid-June. All told, Vineyard Vines operates over 70 stores around the country and is also the Official Style of the Kentucky Derby and the Official Style of The America’s Cup sailing regatta, whose New York City race will be held the weekend of May 6 to 8.
Brothers Shep and Ian Murray launched Vineyard Vines in 1988 after they left their jobs in corporate America to start a necktie business offering whimsical patterns and a smiling pink whale logo.